Today, Amazon is the largest company in the world if measured by revenue and in 2020, Amazon recorded the highest brand evaluation worldwide. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States and three years later its own in-house two-day delivery service (Amazon Prime) surpassed some 100 million global subscribers. Since its humble beginnings, Amazon has gone from strength to strength and enjoyed huge success, earning the company its place as one of the big five US companies, alongside Apple, Microsoft, Google, and Facebook. However, it quickly expanded to sell other items, including, software, hardware, computer games and gaming equipment, garments, furniture, food, toys, and jewelry. When the company was founded by Jeff Bezos on July 5, 1995, it initially only operated as an online platform to buy and sell books. Amazon, or Amazon Incorporated, is an American multinational company based in Washington that specialises in technology services, namely e-commerce, digital streaming, artificial intelligence, and cloud computing.
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